About: The Crown or Crown marketing campaign draws inspiration from the poem Architect *ish. The poem’s themes of inclusion and acceptance in a technical field, lacking minority representation, is highlighted in the self portraits and quotes in this thought provoking piece. Through this marketing campaign, the goal is to foster awareness as the audience embarks on the story telling journey through each photograph. Just as a poem sparks introspection, this campaign aims to evoke emotions, launch conversations, and create a lasting impact on cultural mindfulness and acceptance in the architecture community.

Deeper Dive:
-20 design professionals across 10+ states participated in the digital “crown or crown” campaign geared at highlighting the hair challenges minorities face when wearing hardhats.
-Architect ◦ ish poem reached over 300 readers.
-Over 100 first day impressions via comments and likes from initial Facebook post to the Black Women in Architecture + Design private page.

Published: July 15, 2020